I'm a San Francisco-based freelance content marketer and designer. I’ve helped launch consumer Web products, market B2B tech products, manage clothing brands’ online presences and I design the occasional website.
In my spare time, I take photos, work out and drink whiskey. Pictures of Corgis make me laugh.
Today’s short attention spans demand two things from copywriters: getting to the point quickly and understanding the audience’s thought process. For the past four years, I’ve crafted copy as both a contractor and in-house marketing writer, writing everything from banner ads to white papers. Much like a Steven Segal movie, the best copy begins with a clear goal that shapes the deliverable (the quest for justice—someone must pay), concisely delivers a product’s benefits (hunts down bad guys with special forces expertise), and ends with a call to action (the villain goes to jail or dies a merciless death).
Zendesk - 9/2011 to 4/2012
Zendesk is a cloud-based customer support platform founded in Copenhagen in 2007. During my time at Zendesk, the company grew considerably and surpassed 15,000 customers. I served as the senior marketing writer within the product marketing group, with duties that included:
- Blog content and strategy (sample)
- Blog graphics
- Sales copy and content strategy (download white paper)
- Contributing copy to the marketing site and within the product (sample)
- Laying out sales materials and making changes in Adobe CS5
CoreLogic - 3/2008 to 9/2012
CoreLogic is a multibillion-dollar mortgage data and analytics provider, which was formerly a part of First American Financial Corp. I worked with CoreLogic for more than three years developing messaging for various campaigns, including emails, sales sheets, landing pages and others.
Samples:
OwnerConnect Launch Email (JPEG)
OwnerConnect Product Page (external site)
Gilbert Associates, Inc.
Gilbert Associates is a Sacramento-based CPA firm with more than 25 years’ experience. With the pending departure of their founder and namesake, the executive team was looking to move the company away from its founder-dominated image and establish it as a leading regional firm. I contributed messaging direction and copy for their new site.
Sherr Puttmann Akins Lamb PC is a Denver-based family law practice built by four rising-star attorneys. After numerous years in the public and private sectors, they recently banded together under their own practice. I provided copy, including voice and direction, as well as content organization.
From establishing a social media presence to launching consumer Web products, I have experience in multiple marketing roles at a variety of companies.
Flow - 3/2011 (by Metalab)
Helped coordinate press, website copy and marketing efforts for the release of Metalab’s productivity tool, Flow. We created a staggered launch that spread press out over two weeks and created a referral program to help drive user evangelism.
Metalab is a well-known Web design firm located in Victoria, British Colombia that’s designed for the likes of TED (conferences), Google, Tumblr and many other top companies.
Mulholland - 6/2009 to Present
Mulholland is a 25-year-old lifestyle brand specializing in luggage and travel accessories. I helped with content strategy and messaging as part of a rebranding effort, which took them from leather goods manufacturer to lifestyle brand focused on the “road trip way of life”. Additionally, I’ve helped with investor presentations, PR outreach and even contributed photographs to the website and various campaigns. I still consult on an ongoing basis.
