I'm a San Francisco-based freelance marketer and content specialist. I have a BSBA in accounting and spent a few years as a consultant where I learned how to work with spreadsheets and drive process improvements at Fortune 500 companies. Realizing that I wasn't the corporate type, I moonlighted as a freelance copywriter before making the permanent switch to freelance marketing.
People thought I was crazy for leaving a cush job with a set career path, but I'm more passionate about driving revenue growth than I am recording it. Sue me.
Thanks to this experience and more, I understand how to create, achieve and measure business objectives through a combination of content, data and testing. I adapt quickly to new businesses, industries and challenges, and I have a passion for the bootstrapping spirit of early stage startups.
I believe that big results can be achieved on minimal budgets with a little bit of passion and hustle. And, above all else, I believe that there's no replacement for being where your customers are and showing them that you care.
If you have any questions, please find me at one of the following:
- Email: dmongan(at)gmail(dot)com
Welcome to my portfolio site. Here you’ll find a bit about my approach and select samples from the many jobs I’ve completed. Click the dots to view these samples. Enjoy!
Sherr Puttmann Akins Lamb PC is a newly established Denver-based family law practice. The four partners have numerous years of experience in the public and private sectors and recently decided to form their own practice. I provided copy, including voice and direction, as well as content organization.
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Mulholland is a 25-year-old lifestyle brand specializing in luggage and travel accessories. I helped with content strategy and messaging as part of a rebranding effort, which took them from manufacturer to lifestyle brand focused on adventure. Additionally, I’ve helped with investor presentations, PR outreach and even contributed photographs to their landing page.
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Yandy.com is a multimillion-dollar online lingerie and costume superstore that wanted to get their social media presence in order before hiring a full-time SM coordinator. I helped clean up their Twitter account and plan a Facebook ad buy that skyrocketed their number of fans/likes in a one-month period. We also walked through their checkout process and repositioned certain buttons to reduce dropout rates.
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CoreLogic is a newly independent multibillion-dollar mortgage-fraud and -analytics company, which was formerly a part of First American Title. Their new site was implemented as part of a rebranding effort, performed by SALT Branding, after being spun off from their parent company. I contributed copy for the launch alongside internal content managers and two other freelancers over the course of six months, and still currently contribute copy for new products, services and campaigns (latest campaign here).
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Sept. 2009 - Present
Implementing and managing social media efforts for a clothing store with no prior Internet presence. Organizing key stakeholders in New York and bloggers across the nation for features, product announcements and lookbook photos. Currently developing a blog from design to content and product photography.
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GNT is a small Sacramento-based IT company who was looking to revise its messaging and emphasize its personal, relationship-based approach to IT management. GNT often sacrifices profitability in the name of great customer service—something most (sane) companies appreciate.
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CoreLogic is the nation’s largest mortgage-fraud and -analytics firm, serving the nation’s largest mortgage banks and lenders. Their success in the wake of the recent financial crisis saw them break ties with their parent company, First American Title, early in 2010. I’ve written more than 50 pieces of collateral for CoreLogic, including:
- sales sheets
- banner ads
- landing pages
- email blasts
- tradeshow collateral
and more.
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SMCU is a community-focused credit union for people living or working in San Mateo County. They utilize traditional press release channels to place promotions and events in local newspapers and websites.
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“Hey there!”
I’m a freelance copywriter and marketing consultant with a passion for technology and the outdoors. I’ve performed a variety of services for clients across the technology, real estate and fashion industries, and I always enjoy a new challenge. While I produce content regularly, I have an accounting degree and deep knowledge of Microsoft Excel, having created models for startups and the State of California. Please drop me a line on my “about” page with any further questions. - Thanks, Dave
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