I’m a San Francisco-based freelance content marketer and designer. I’ve helped launch consumer Web products, market B2B tech products, manage clothing brands’ online presences and I design the occasional website. In my spare time, I take photos, work out and drink whiskey. Pictures of Corgis make me laugh. Follow @dmongan !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");Tumblr (3.0; @davemongan)http://davemongan.com/<img src="http://25.media.tumblr.com/tumblr_lfy93xHbG61qddnuxo1_r6_500.jpg"/><br/><br/><p>This is my portfolio. Click on stuff!</p>http://davemongan.com/post/3050698075http://davemongan.com/post/3050698075Fri, 13 Apr 2012 13:01:00 -0400<img src="http://25.media.tumblr.com/tumblr_l8i6uhGUAY1qddnuxo1_r8_500.jpg"/><br/><br/><p>“Hey there!”</p>http://davemongan.com/post/1094111475http://davemongan.com/post/1094111475Fri, 13 Apr 2012 13:00:00 -0400<img src="http://25.media.tumblr.com/tumblr_m2afzwHgMu1qddnuxo1_r1_500.jpg"/><br/><br/><p><p class="MsoNormal">Today’s short attention spans demand two things from copywriters: getting to the point quickly and understanding the audience’s thought process. For the past four years, I’ve crafted copy as both a contractor and in-house marketing writer, writing everything from banner ads to white papers.  Much like a Steven Segal movie, the best copy begins with a clear goal that shapes the deliverable (the quest for justice—someone must pay), concisely delivers a product’s benefits (hunts down bad guys with special forces expertise), and ends with a call to action (the villain goes to jail or dies a merciless death).</p></p>http://davemongan.com/post/20871390285http://davemongan.com/post/20871390285Fri, 13 Apr 2012 12:59:00 -0400<img src="http://24.media.tumblr.com/tumblr_m2by1nJS3h1qddnuxo1_r1_500.jpg"/><br/><br/><p>Zendesk - 9/2011 to 4/2012</p> <p>Zendesk is a cloud-based customer support platform founded in Copenhagen in 2007. During my time at Zendesk, the company grew considerably and surpassed 15,000 customers. I served as the senior marketing writer within the product marketing group, with duties that included:</p> <p>- Blog content and strategy (<a href="http://www.zendesk.com/blog/the-secret-formula-for-customer-satisfaction">sample</a>)</p> <p>- Blog graphics</p> <p>- Sales copy and content strategy (<a href="http://dl.dropbox.com/u/2640354/Portfolio/Zendesk_WP_How_to_Conquer_Your_Fear_of_Phone_Support.pdf">download white paper</a>)</p> <p>- Contributing copy to the marketing site and within the product (<a href="http://www.zendesk.com/company/careers">sample</a>)</p> <p>- Laying out sales materials and making changes in Adobe CS5</p>http://davemongan.com/post/20915715490http://davemongan.com/post/20915715490Fri, 13 Apr 2012 12:58:00 -0400<img src="http://24.media.tumblr.com/tumblr_m2c8kgI3ZE1qddnuxo1_r1_500.png"/><br/><br/><p>Gilbert Associates, Inc.</p> <p><a href="http://www.gilbertcpa.com/">Gilbert Associates</a> is a Sacramento-based CPA firm with more than 25 years’ experience. With the pending departure of their founder and namesake, the executive team was looking to move the company away from its founder-dominated image and establish it as a leading regional firm. I contributed messaging direction and copy for their new site.</p>http://davemongan.com/post/20929220475http://davemongan.com/post/20929220475Fri, 13 Apr 2012 12:57:00 -0400<img src="http://24.media.tumblr.com/tumblr_l8sqmhhMOX1qddnuxo1_r2_500.jpg"/><br/><br/><p>CoreLogic - 3/2008 to 9/2012</p> <p>CoreLogic is a multibillion-dollar mortgage data and analytics provider, which was formerly a part of First American Financial Corp.  I worked with CoreLogic for more than three years developing messaging for various campaigns, including emails, sales sheets, landing pages and others.</p> <p><strong>Samples:</strong></p> <p><a href="http://dl.dropbox.com/u/2640354/Portfolio/ownerconnect_email_sample.jpg">OwnerConnect Launch Email</a> (JPEG)</p> <p><a href="http://www.corelogic.com/products/ownerconnect.aspx">OwnerConnect Product Page (external site)</a></p> <p><a href="http://www.corelogic.com/products/onsite.aspx">OnSite Product Page (external site)</a></p> <p><a href="http://dl.dropbox.com/u/2640354/Portfolio/onsite_sales_sheet.pdf">OnSite Sales Sheet (PDF)</a></p>http://davemongan.com/post/1126977180http://davemongan.com/post/1126977180Fri, 13 Apr 2012 12:57:00 -0400<img src="http://25.media.tumblr.com/tumblr_lfy8ynHxsj1qddnuxo1_r2_500.png"/><br/><br/><p><a href="http://www.spalfamilylaw.com/">Sherr Puttmann Akins Lamb PC</a> is a Denver-based family law practice built by four rising-star attorneys.  After numerous years in the public and private sectors, they recently banded together under their own practice.  I provided copy, including voice and direction, as well as content organization.</p>http://davemongan.com/post/3050655655http://davemongan.com/post/3050655655Fri, 13 Apr 2012 12:56:00 -0400<img src="http://24.media.tumblr.com/tumblr_m2akpoSB6l1qddnuxo1_r2_500.jpg"/><br/><br/><p>From establishing a social media presence to launching consumer Web products, I have experience in multiple marketing roles at a variety of companies.</p>http://davemongan.com/post/20878845595http://davemongan.com/post/20878845595Fri, 13 Apr 2012 12:55:00 -0400<img src="http://25.media.tumblr.com/tumblr_m2ap6bQWgr1qddnuxo1_500.jpg"/><br/><br/><p>Flow - 3/2011 (by Metalab)</p> <p>Helped coordinate press, website copy and marketing efforts for the release of Metalab’s productivity tool, Flow. We created a staggered launch that spread press out over two weeks and created a referral program to help drive user evangelism.</p> <p><a href="http://metalabdesign.com/">Metalab</a> is a well-known Web design firm located in Victoria, British Colombia that’s designed for the likes of TED (conferences), Google, Tumblr and many other top companies. </p>http://davemongan.com/post/20885270972http://davemongan.com/post/20885270972Fri, 13 Apr 2012 12:54:00 -0400<img src="http://24.media.tumblr.com/tumblr_la4vmlYcWA1qddnuxo1_r3_500.jpg"/><br/><br/><p>Mulholland - 6/2009 to Present</p> <p><a href="http://shopmulholland.com/">Mulholland</a> is a 25-year-old lifestyle brand specializing in luggage and travel accessories.  I helped with content strategy and messaging as part of a rebranding effort, which took them from leather goods manufacturer to lifestyle brand focused on the “road trip way of life”.  Additionally, I’ve helped with investor presentations, PR outreach and even contributed photographs to the website and various campaigns. I still consult on an ongoing basis.</p>http://davemongan.com/post/1291838116http://davemongan.com/post/1291838116Fri, 13 Apr 2012 12:53:00 -0400<img src="http://25.media.tumblr.com/tumblr_l8q6gfG8l01qddnuxo1_r3_500.jpg"/><br/><br/><p>Save Khaki - Sept. 2009 to Present</p> <p>Implemented and managed social media efforts for a clothing store with no prior Internet presence from 9/2009 to 9/2010.</p> <p>Organized key stakeholders in New York and bloggers across the nation for features, product announcements and lookbook photos.  </p> <p>Presently consulting on an ongoing basis to help with special projects, including implementing a CRM (BatchBook) and email system (MailChimp) to help better engage customers.</p>http://davemongan.com/post/1119820637http://davemongan.com/post/1119820637Fri, 13 Apr 2012 12:52:00 -0400<img src="http://24.media.tumblr.com/tumblr_l8xbctcwtr1qddnuxo1_r2_500.jpg"/><br/><br/><p>Yandy.com - 9/2009 to 12/2009</p> <p>Yandy.com is a multimillion-dollar online lingerie and costume superstore that wanted to get its social media presence in order before hiring a full-time social media coordinator.  I helped clean up their Twitter account and plan a Facebook ad buy that skyrocketed their number of fans/likes in a one-month period, from 1,400 to more than 10,000.  We also walked through their checkout process and repositioned certain buttons to reduce dropout rates.</p>http://davemongan.com/post/1141053776http://davemongan.com/post/1141053776Fri, 13 Apr 2012 12:51:00 -0400<img src="http://24.media.tumblr.com/tumblr_m2akedbNxH1qddnuxo1_r1_500.jpg"/><br/><br/><p><p class="MsoNormal">I’m extremely passionate about design—possibly a bit obsessed—and always looking to learn more. While not a trained designer, I’ve done a fair bit of Web design, including site redesigns, blog graphics, my own portfolio sites (and logo), as well as the occasional odd job. My current side project is an iOS app that’s my first foray into mobile design, which I’ll show as I complete each screen.</p></p>http://davemongan.com/post/20878347875http://davemongan.com/post/20878347875Fri, 13 Apr 2012 12:50:00 -0400<img src="http://25.media.tumblr.com/tumblr_m2c4yc1TVU1qddnuxo1_r1_500.png"/><br/><br/><p>Self Edge - 2/2011 to 7/2011</p> <p><a href="http://www.selfedge.com/">Self Edge</a> is sells high-end Japanese denim and accessories to a niche audience through three brick-and-mortar stores and an online shop. I helped update the online shop’s look and user experience to make it more intuitive and less cluttered, while still maintaining much of the site’s original look and feel. Because the characteristics of how denim wears are so important to this audience, we also implemented a Flickr pool with photos of worn items that pulls the images into product pages for potential customers to see.</p>http://davemongan.com/post/20924214179http://davemongan.com/post/20924214179Fri, 13 Apr 2012 12:49:00 -0400<img src="http://24.media.tumblr.com/tumblr_m2fyjuJsac1qddnuxo1_500.jpg"/><br/><br/><p>A blog graphic I created for one of Zendesk’s European tours</p>http://davemongan.com/post/21049617452http://davemongan.com/post/21049617452Fri, 13 Apr 2012 12:48:00 -0400<img src="http://25.media.tumblr.com/tumblr_m2fylkvGEI1qddnuxo1_500.jpg"/><br/><br/><p>A mockup I did for the release of Zendesk’s Kindle Fire-compatible Android app</p>http://davemongan.com/post/21049677593http://davemongan.com/post/21049677593Fri, 13 Apr 2012 12:47:00 -0400<img src="http://25.media.tumblr.com/tumblr_m2fyu1ZYAl1qddnuxo1_500.png"/><br/><br/><p>An interface I created in mid 2011 for a friend’s bill payment service that allows users to pay bills with their credit card (basically a payment gateway). Green and blue were their main colors, so I riffed off of Tumblr to create a more appealing landing image. However, they soon sold the company and the design was never implemented (single tear).</p> <p>If I were to nitpick, I’d say the selected state of the bill type needs a stronger tie to the account information portion, even though the green sort of ties them together as is.</p>http://davemongan.com/post/21049970528http://davemongan.com/post/21049970528Fri, 13 Apr 2012 12:46:00 -0400<img src="http://25.media.tumblr.com/tumblr_m2fyn1B2wX1qddnuxo1_500.jpg"/><br/><br/><p>Blog graphic for a webinar series</p>http://davemongan.com/post/21049728303http://davemongan.com/post/21049728303Fri, 13 Apr 2012 12:46:00 -0400