I'm a San Francisco-based freelance content marketer and designer. I’ve helped launch consumer Web products, market B2B tech products, manage clothing brands’ online presences and I design the occasional website.
In my spare time, I take photos, work out and drink whiskey. Pictures of Corgis make me laugh.
Save Khaki - Sept. 2009 to Present
Implemented and managed social media efforts for a clothing store with no prior Internet presence from 9/2009 to 9/2010.
Organized key stakeholders in New York and bloggers across the nation for features, product announcements and lookbook photos.
Presently consulting on an ongoing basis to help with special projects, including implementing a CRM (BatchBook) and email system (MailChimp) to help better engage customers.
Yandy.com - 9/2009 to 12/2009
Yandy.com is a multimillion-dollar online lingerie and costume superstore that wanted to get its social media presence in order before hiring a full-time social media coordinator. I helped clean up their Twitter account and plan a Facebook ad buy that skyrocketed their number of fans/likes in a one-month period, from 1,400 to more than 10,000. We also walked through their checkout process and repositioned certain buttons to reduce dropout rates.
I’m extremely passionate about design—possibly a bit obsessed—and always looking to learn more. While not a trained designer, I’ve done a fair bit of Web design, including site redesigns, blog graphics, my own portfolio sites (and logo), as well as the occasional odd job. My current side project is an iOS app that’s my first foray into mobile design, which I’ll show as I complete each screen.
Self Edge - 2/2011 to 7/2011
Self Edge is sells high-end Japanese denim and accessories to a niche audience through three brick-and-mortar stores and an online shop. I helped update the online shop’s look and user experience to make it more intuitive and less cluttered, while still maintaining much of the site’s original look and feel. Because the characteristics of how denim wears are so important to this audience, we also implemented a Flickr pool with photos of worn items that pulls the images into product pages for potential customers to see.
An interface I created in mid 2011 for a friend’s bill payment service that allows users to pay bills with their credit card (basically a payment gateway). Green and blue were their main colors, so I riffed off of Tumblr to create a more appealing landing image. However, they soon sold the company and the design was never implemented (single tear).
If I were to nitpick, I’d say the selected state of the bill type needs a stronger tie to the account information portion, even though the green sort of ties them together as is.
